Anyone offering products or services online must sort through vast amounts of content, day in and day out. But most don't have the time, staff, or budget to publish enough great (or even good) content. You do the best you can, but it's often impossible to stay ahead of the demand. That's where Seek Services comes in.
You need trustworthy, authoritative, non-biased content. Seek Services has the expertise to provide you with the information you can use to create your content. We take on the work of finding and analyzing content to make sure that it's relevant for you and your target customers. You can build credibility by bringing expert information to the table.
Today's consumer is hyper-connected in real time via multiple devices and channels to an overwhelming amount of information. These consumers will move fast on their purchase decisions.
The act of curating starts with research. The single, most significant benefit we bring is the discovery of great ideas, concepts, campaigns, statistics, facts, quotes, videos, infographics, and other content types. Seek Services has 20+ years of experience in accessing known and trusted sources that your audience will be familiar with.
Hiring someone to help you curate your content enables you to be competitive and provides unique benefits over competitors who are not proficient in getting content.
Adding content curation to your content marketing will benefit you in the following ways:
~ Improves Search Engine Optimization: Curated content provides additional indexable pages that offer more possibilities for your site to have search engine optimization.
~ Establishes Credibility as a Thought Leader: Content from a research professional who provides you with high-quality resources helps you develop go-to web resources that improve your credibility and trustworthiness as an impartial authority on your topic.
~ Supports Lead Generation: Curated content leads to additional site visits that increase the potential for landing qualified leads.
~ Streamlines Lead Nurturing: Curated content can be quickly repurposed via other social media channels, newsletters and email marketing to provide consistency with your customer base.
~ Complements Social Media & Blogging: Curated content helps you maintain a social media publishing schedule and helps facilitate social media conversations.
Seek Service's goal is to make sure that we are consistently providing you with answers to the questions your customers have every day. When we find, organize, and annotate information that you can share with others who are looking for resolution of their daily pain points, you are helping to show relevance and critical expertise in your specified field. It gives your prospective clients a fuller picture of the topics they read about, allowing you to build trust with your audience.
Seek Services uses a few high-level criteria for making an initial assessment of an article's value:
Relevant. Is this content related to my client's audience? Though it may be related to their topic, does it offer any additional insights into my client's audience that they may not already know?
Credible. Is this content from a publication that is trustworthy, such as a site that is authoritative, is dated or well-respected? Or is it from a website which does not contain reliable information?
Diverse. Does this content offer an alternative viewpoint? Does it make the discussion more interesting?
Confirming. Does this content offer additional insight that proves my client's point of view?
Unique. Is this fresh content that provides my client's audience with new information or insight they haven't found elsewhere? If this content is available elsewhere, will this help my client do a better job of highlighting it and understanding the context?