Timely, relevant and customized research can make the difference between winning and losing a court case, finding assets that may be hidden and critical for fraud investigations, determining a company’s correct value, obtaining capital for a business, or obtaining the due diligence that will help to find the best buyer for your client’s firm.

We conduct online searches but we don't stop there. We also interview experts who can provide insightful information that may not be published or available online to search. We subscribe to trade journals, scan and participate in forums and discussion boards, scour websites and blogs, and read newspapers and news sites. We also listen to podcasts and watch videos related to your business.
 
Our access to hundreds of databases, extensive print resources and experts in trade associations enable us to provide data and reports not available elsewhere.

Why Hire Professional Researchers

Some companies we've encountered talk themselves into thinking that they didn’t need to spend the extra operating costs to conduct research. But not knowing your market can affect your annual profits.

It’s important to initiate the market research process early in the product or service creation phase. This enables you to incorporate our findings into the product development, branding, and marketing efforts. It can also help you find the right pricing structure.

Market research can also be a unifying factor within your company. If a company leader has a certain belief about the market that isn’t shared by the rest of the company, market research will either dispel or prove their point of view by using research we have conducted which is independent. This can eliminate the tension between departments and ensure that every employee is on the same page of the project.

Many consider the most important part of market research the competitive analysis. A thorough competitive analysis may open your eyes to some hard truths you may not have admitted on your own, such as the vitality of the market you’re heading into or the dominance of market share that your competition has. While this may be difficult to learn, it can help you avoid a dangerous decision to go to market with a product that won’t sell. Of course on the positive side of this is our competitive analysis may confirm that you have a great opportunity in the marketplace and allow you to have more confidence going forward.

An important strength of utilizing Seek Services is the ability to conduct an independent study. An independent study can shield your brand from any sensitive issues or tough questions you need to have answered.  Our independence also lends itself to people we interview being more forthcoming as well.